vertical market

Cloud Computing in FMCG Sector A vertical market or vertical is engaged in trade based on specific and specialized needs where competition is within a well-defined segment. Fast Moving Consumer Goods (FMCG) – or Consumer Packaged Goods (CPG) is a vertical that fulfil the primary needs of consumers. Each one of us uses fast moving consumer products every day such as dairy products and baked goods, cosmetics, teeth cleaning products, and shaving products. Dynamics such as rapid urbanization, global exposure etc. in FMCG sector has created new challenges; thus business intelligence has become a new mantra for FMCG sector, which

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