Cloud Search: Amazon’s New Role for the A9 Search Engine Search is perhaps the most popular application on the Internet, and in this Google reigns supreme. So influential is Google in this field that the word “googling” has entered the popular lexicon as a synonym for online search, in the same way that brand names like Xerox and Kleenex are synonymous with photocopying and sanitary wipes. Yes, Yahoo and Bing do get a substantial share of the traffic, but I’ve never heard people say, “Bing it” or “Yahoo it.” On the other hand, “Google it” is something I hear often.
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