Cloud Biggies and their Partnership Programs One of the best ways to encourage sales is through specialized partnership programs, and IT companies have long employed this strategy to promote their traditional offerings. Now they have started similar initiatives for their cloud computing services as well. While some companies have tried to get buy-in from end-consumers, even going to the extent of offering services for free (See: Ninefold and Rackspace Battle for Australian Startup Mind Space and Why is Rackspace targeting Startups?), others have started targeting their channel partners, all in the hope of grabbing larger shares of the expanding cloud
transparency
Data Center Map, the leading website for finding data center service providers, has launched a new service indexing cloud server providers from all over the world, in an attempt to make the availability of cloud server offerings more transparent. Aarhus, Denmark, 8 February 2011 – Data Center Map today announced the launch of a new feature on their website, intended to guide customers through the growing jungle of cloud server providers via an interactive map. Rather than investing in expensive hardware and pay a monthly lease to have it located in a data center, a lot of companies are moving
The Cloud Industry Forum (CIF) has completed a public consultation on a draft UK code of practice for providers of cloud-based services published in April. The code of practice is aimed at setting up a clear, professional and trustworthy approach to the delivery of cloud services. More than 200 organisations have reviewed the draft code, which the CIF plans to use as a framework to standardise and certify cloud service providers. The code has been part of the CIF’s mission since its inception in 2009 for promoting trust, security and transparency within the cloud computing services industry. Feedback from the






