What’s In It For Me? – The Key Question Companies Ask of Cloud Computing “What’s in it for me? I’ve got to ask, If it’s only more tears Then I’ll have to pass. If you’ll open up Then I can see, Deep in your heart What’s in it for me?” – John Berry, American country singer and songwriter. The key to selling anything – a product, a service, an idea – is the ability to convincingly answer the one question every customer has on his or her or its (if you are selling to an organization or company) mind –






