What the HECK is the Uppernet from Verizon?! Been watching television lately? If so, the odds are more or less strong that you’ve come across yet another of Verizon’s slickly produced commercials, touting the grandeur of a superhero action movie, boldly hailing the company’s latest venture, the “Uppernet,” in all capital letters. Impressive, Grandiose, Important: the three words that immediately entered my head once the storm of a commercial subsided. But another descriptor — one that could potentially harm Verizon’s aims — surfaced as well: Confusing. “Our cloud is not soft and fluffy,” says an authoritative baritone to open the
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