Radian6

How The Salesforce Social Enterprise Cloud Bridged The Gap Between Activision And Its Gamers Social enterprise clouds enable organizations to collaborate, share information and, most of all, give people the tools to do this in an easy and approachable way. What social means for big companies is how they connect with their customers, and, more importantly, how the company listens to the customer. What social creates for the company is a huge amount of feedback, and it is then extremely important that the company communicates back to the customers in order to give the consumers a feeling that the company

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Salesforce To Buy Social Media Company Radian6 For $326 Million Salesforce.com (CRM) said it is buying social media monitoring firm Radian6 for about $326 million in stock and cash, continuing its aggressive push to keep up with social media trends through its cloud computing platform. Salesforce.com shares were up 0.7% to $128.28 in light premarket trading Wednesday. The stock has risen 69% over the past 12 months. Salesforce.com has been spending heavily to sustain its rapid sales growth and make its cloud computing network for businesses into a social environment. To that end, the company said Radian6′s social-media monitoring platform

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