Source: BBC Some of the world’s biggest companies are using their market clout to demand that computer equipment makers change the way they make their machines. The 70 firms, which includes BMW, Shell and Marriott Hotels, said systems that do not work together are holding back the spread of cloud computing. The companies have formed the Open Data Alliance Centre to push for unified standards for technology. The businesses involved account for more than $50bn (£32bn) in IT spending. “The old way just won’t work anymore,” said Andrew Feig, an executive director at Swiss bank UBS. “We want to pay






