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Successful selling in the cloud relies on billing The cloud offers a multitude of benefits for businesses looking to expand their sales channels. In the cloud, these companies can create new, predictable revenue streams; develop economies of scale; gain faster time to market; and shorten sales cycles. However, those benefits come with some challenges. Many organizations imagine the path to the cloud is a technology-dominated road. The truth is that companies moving to the cloud need to put 80 percent of their focus on developing a new business model. The remaining 20 percent of a cloud company’s attention should go

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