Changing The Script: Understanding How Mental Schemas Delay Cloud Technology Adoption Fans of the TV show Seinfeld know exactly what to expect. The effects of repeated episodes finds the viewer primed to expect laughter at Jerry’s cleverness, Kramer’s odd interpretations, George’s neuroticism, and Elaine’s adventures. The series is organized around a Peter Pan theme of a never-grow-up philosophy of life. The producers even made the finale a comedic success about the four friends being sentenced to prison. But what if they didn’t? What if the last show was presented as a tearjerker having the characters remorseful about their careless actions
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Battle of the Document Cloud Apps: Google Docs, Apple iWorks…Which One Truly Reigns? Throughout the 1990s, 2000s, and today, Microsoft Word has served as the final word in applications designed to maximize the efficiency and output of both businesses and individual computer users regarding their documents. Attempts to unseat its status as the number-one program of its kind have been largely futile. Many an erstwhile competitor has been outdone by the thorough richness and ease of use inherent to Word and the other members of the Microsoft Office family, such as Excel, Outlook, and PowerPoint. Both the computing industry and
