Does The Cloud Actually Exist? Cloud Myths Recently we have come across an alarming trend amongst cloud computing clients. The problem stems from irresponsible behavior on the part of some Cloud Service providers in their blogs and on-line writings. This is perpetuating the dangerous myth that the Cloud actually exists. That any web based service would maintain a blog of some sort, is not a surprise. Blogging is an accepted and effective marketing tool, part of the arsenal that marketers use to distinguish their websites, and their products from one another. It is also a way to disguise the fact that it
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Cloud Infographic: Marketers And Big Data In 2013 Infographic Source: Infogroup
Overcoming Denial In The Cloud One of the most critical aspects of doing business in the cloud is clarity. When mistakes are made it’s often due to mistaken judgments based on information processed in the brain incorrectly. Marketers must read their audience and a company like Cisco must not over pay in their $1.2 billion bid for Meraki. Misreading your audience or overpaying for an acquisition is far too common. How do we make sure technology decisions today will have a positive impact on our tomorrow? By painting a crystal clear picture about the situation we are facing. Understanding Denial
