management and marketing

SaaS Business Apps Drive SMB Cloud Computing Adoption Much of cloud computing’s infancy was fueled by software development firms, enterprise tech companies, and large financial institutions. IBM sparked the trend in 2003 with its on-demand computing initiative. By late 2005, Amazon recognized the potential market for IaaS and PaaS solutions and launched its EC2 service less than a year later. Fast forward five years, and almost every tech startup relies in some way on EC2, Windows Azure, Google Apps Engine, or similar IaaS and PaaS services. But it’s SaaS solutions—and their popularity with SMBs—that have driven cloud computing adoption and

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SAN MATEO, CA, Oct 04, 2010 (MARKETWIRE via COMTEX) — Leveraging cloud computing technologies as a cost reduction tool has become increasingly common with companies like salesforce.com and SuccessFactors leading the movement. Less understood, however, is how organizations can use the cloud as a business enabler that generates bottom and top line value. CloudShare today announced an October 6, 2010 webinar with The 451 Group entitled, “Generating Revenue from the Cloud: How to Move from IT as a Cost Center to a Revenue Model” that will discuss how businesses can, with IT as a Service (ITaS), generate revenue. IT as

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