LinkShare Labs

LinkShare Develops Marketing Application with Microsoft Cloud LinkShare is using Microsoft’s Cloud Services Platform to develop the next generation of online performance marketing application LinkShare Lightning. This online performance marketing firm decided to use Windows Azure after evaluating the cloud computing offerings from Amazon Web Services and Google App Engine. Microsoft claims its massively scalable and cost-effective cloud platform can enable customers to easily build, host and dynamically scale applications and services through the Microsoft data centers all across the world. LinkShare expects annual savings of up to several million dollars in hardware, software and development costs by using Windows

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