Reframing The Cloud Computing Argument: Managing Inaccurate Perceptions Human rationality is quickly becoming a castaway in the study of economics and psychology. That humans make decisions irrationally is an irrefutable precept as evidenced by empirical research. What these studies have uncovered is than when it comes to dealing with the emotions that naturally arise in the decision making process, avoiding risk trumps rational decision-making. The key issue is how the issue is framed to begin with. One of the problems with cloud computing is overcoming its name. For most people, “the cloud” does not relate to some diagraming by computer
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ScreenerONE: The Latest Cloud For Film Film, like every other business, has to constantly adapt or die. Filmmakers are constantly on the lookout for the latest technology to make things cheaper and easier. Last week I wrote about Ultraviolet and this week it’s Arvato’s platform for cloud computing: ScreenerONE Arvato, one of the world’s biggest media and communications companies, showed ScreenerONE at The National Association of Broadcasters, which is the largest trade show of it’s kind in the world, in April of this year. ScreenerONE is a cloud-based content platform. Like most cloud-based platforms it allows collaboration between different people
Is Ultraviolet What The Film Industry Needs? It could be argued that the film industry is built on hope. Movies are a fantasy and millions of actors head to LA in the hope of movie stardom. Now the film industry itself has a hope: the hope of getting it’s consumers to buy films again, and this time in a more cost-effective way. Not producing DVDs and DVD cases: the film industry is going online and selling via cloud based services. It is all about the end users. The film industry is arguing that cloud-based streaming will beat downloading, which takes
Cloud Computing: Back When It Was Fun Technology changes fast around here. Sometimes it is hard even to keep up with the latest technology, never mind the latest trends. What does that mean for you, the person sitting down right this moment and reading this? It means that once done, you’re going to be left with a simple choice: to keep sitting there and let everything pass you by, or to get up and do something to fix it. Oh, and there is plenty to change and do, by the way. If you’re looking into cloud services, there are many
Big Data and Promising Startups for 2012 A lot of people are saying Big Data is going to be even bigger in 2012. While it has always been an important factor in the Cloud revolution the main reasons this is so are that it is forecasted that enterprise Hadoop solutions are going to rise very quickly for 2012 while in-memory analytic platforms will grow exponentially. Both will make it easier for providers to deploy Big Data across multiple servers which is also why there are a number of promising startups looking to delve into Big Data for 2012. These include
