Overcoming Denial In The Cloud One of the most critical aspects of doing business in the cloud is clarity. When mistakes are made it’s often due to mistaken judgments based on information processed in the brain incorrectly. Marketers must read their audience and a company like Cisco must not over pay in their $1.2 billion bid for Meraki. Misreading your audience or overpaying for an acquisition is far too common. How do we make sure technology decisions today will have a positive impact on our tomorrow? By painting a crystal clear picture about the situation we are facing. Understanding Denial
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Presenting The Cloud A Subcategory To Connect With Clients Last week I heard a newscaster announce that the, “cloud” overhanging the economy revolves around what our legislators are going to do about the fiscal cliff. This terminology has nothing to do with the topic of cloud computing but everything to do with our audience’s mental reflexes when it comes to associating common, “cloud” usage classifications with cloud computing. Everyone understands that cloud computing is not the visible collection of water or ice particles in the air http://dictionary.reference.com/browse/cloud?s=t but when their cognitive processes engages the word cloud the associations made are much
