Big Data And The Cloud The amount of data in our world increases massively day-by-day. Big data is about capturing, storing and analyzing large pools of data from customers/consumers, suppliers, partners, operations, employees etc. According to a McKinsey report, US companies from almost all industry sectors have, on average, hundreds of terabytes of data stored per company. The amount of data is growing as companies gather more and more information with each transaction and interaction with their customers. There are some unique benefits of Big Data that companies just can’t ignore: · Information is transparent and usable at a much






