Presenting The Cloud A Subcategory To Connect With Clients Last week I heard a newscaster announce that the, “cloud” overhanging the economy revolves around what our legislators are going to do about the fiscal cliff. This terminology has nothing to do with the topic of cloud computing but everything to do with our audience’s mental reflexes when it comes to associating common, “cloud” usage classifications with cloud computing. Everyone understands that cloud computing is not the visible collection of water or ice particles in the air http://dictionary.reference.com/browse/cloud?s=t but when their cognitive processes engages the word cloud the associations made are much
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