Consumer Cloud: Problem in the Business Model Today, consumers behaviour is quite different from what it used to be a few years ago, especially when the concern at hand is technology, and that too cloud technology. Having been dependent on cloud technology for more than a few years in line, consumers have opted to be at the mercy of their providers more than ever before. Consumers are therefore more bent on accepting their human resource and security practices more blindly than they used to do a few years ago. The problem has been largely attributed to the increased dependence on cloud as a service or software






