Eco Activism: Greenpeace Slashes iCloud with the Poorest of Grades Apple finds itself stranded yet again in another vortex of criticism – this time as a consequence of its decision to halt surrendering its merchandise for examination under the Electronic Product Environmental Assessment Tool (abbreviated EPEAT) certification drive. The disparagement rises in the wake of the company falling short of its pledge to support and implement cleaner computing processes, particularly in the cloud domain. Apple as a corporation has been growing by leaps and bounds, leading product innovation like no other. However, during the same time frame, the technological giant
Greenpeace
No More Cloud Delusions! I am sick and tired of the myriad cloud urban myths that run amok both in and outside of the IT community. One by one, I’d like to dismantle three of my biggest pet-peeve cloud delusions. Let’s begin with one of the more attractive and “boho-chic” cloud tall tales that never fails to spur lively debate between dissidents and optimists: the idea that the cloud is “green,” or environmentally sustainable and advantageous. Don’t think so! The energy that powers the data centers that themselves power the very notion of cloud computing derives from the same resources
Greenpeace Report: How Clean Is Your Cloud? The cloud computing world was all abuzz last week when Greenpeace released its report, “How Clean Is Your Cloud?” According to the report, global IT brands like Yahoo, Google, Microsoft, Apple, Amazon, and Facebook are changing how we share pictures, listen to music, watch TV or movies, communicate, and how we work because of the cloud. Due to the scale and growth of investment, the cloud computing community is expected to grow 50 times its current amount by 2020 with an estimated half a trillion dollar in investment by next year which will
Swedish Collective Aims to Clean up the Cloud Ten Regions set to Conquer Silicon Valley Stockholm, Sweden – February 21, 2012 – A cold climate, clean energy and one of the most stable electricity grids in the world have made Sweden very hot property in the IT giants’ quest for datacenter locations in Europe. In October, the social network Facebook announced that it is to build its new datacenter in Lulea, Sweden, on the edge of the Arctic Circle. Environmental organization Greenpeace pushed the Like-button for this, thanks to the clean energy supply from Swedish hydropower sources. Now, ten Swedish
