The Fine Line Between SaaS Business Optimization and Innovation Let’s take a minute to talk about optimization vs. innovation, especially where it applies to software, namely SaaS software. There is a very clear and distinct difference between these two core concepts, and not understanding this difference can doom you from the start. Often, people will label optimization of a design to be a form of innovation, and will often even go as far as to market it as such. They rarely get called out on this, as consumers aren’t tech experts, though they’re far from stupid. Oh, they know something’s






