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I am competing as well: Amazon Well, how many of us could have imagined that one of the pioneers of cloud computing – Amazon, would have started feeling the heat of competition so early in the domain. However the fact is that Amazon has recently re-worked its marketing and pricing strategies and has started pushing aggressively on consumer sensitive price points. With the advent of numerous cloud computing providers like Google etc., it is important for the organization to stay competitive in the fast and dynamic environment of cloud computing. Services from giants like Microsoft Azure, or Rackspace cloud computing platforms, have forced Amazon to get

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Apple Vs. Google: The Great Cloud War You wouldn’t have expected it a few years ago, as Apple and Google were focusing on different sectors of the tech industry. In some cases, they actually created technologies that could benefit from each other. However, the two giants are just about ready to go toe-to-toe with each other nowadays. This has been prompted by Google’s Android OS being the only decent challenger to Apple’s iOS dominance. Additionally, Google and Apple have competing cloud computing platforms, which may serve the same purpose but are vastly different in their philosophical approach. Let’s take a closer look

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Why Did Amazon Cut Cloud Computing Rates? Part II (Continued from Part I) Of course, the explanation behind the price decrease may be as simple as economies of scale. After all, the amount of data stored in S3 did triple in 2011, marking its fastest year of growth since 2006. At the same time, the challenge posed by smaller, yet rapidly growing rivals cannot be discounted. Hence, this move may also have been to leverage its first-mover advantage to stave off competition. Even with the more recent EC2 price decreases, Amazon has described it as passing on cost savings to its customers. Amazon’s Jeff

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