A Quick Guide For Cloud Companies That Don’t Understand Marketing A recent small business cloud survey from Microsoft found that about two-thirds of small businesses relied on a single “IT guy” or small IT consulting company to provide them with most or all of their IT advice. As for the owners and decision makers who didn’t? Most of them did their own Internet research. This is a big problem for small and medium cloud startups. My anecdotal experience has shown that an awful large number of cloud companies aren’t taking the SMB IT channel seriously. As far as I can
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A Quick Guide For Cloud Companies That Don’t Understand Marketing
by Robert on January 8, 2013
in Business, Cloud Computing, Companies, Computing, Contributors, IT, Social networks, Startups, Technology, Trends
Cloud IT to Impact the Outsourcing Market Through 2015
by Anuradha on July 7, 2011
in Cloud Computing, Computing, IT, SaaS, Security, Storage, Technology, Trends
Cloud IT to Impact the Outsourcing Market Through 2015 Fifty percent of new outsourcing deals will be significantly Cloud enabled by 2015, according to a newly released report from Saugatuck Technology Inc., titled “The Cloud and Business Services: Key Trends and Directions Through 2015.” Saugatuck Technology notes that the IT and BPO services market is undergoing a period of deep structural change and this is bringing change in the market positions and business models of traditional services providers. Findings from the report show that Indian providers will be some of the most aggressive innovators in PaaS through 2013. By leveraging
