Victim of Cloud-Washing? Use VPCs to Compete with the Big Firms As Amazon continues to innovate and deliver new services at an incredible pace it can be a challenge for others in the Cloud Service Provider (CSP) market to keep up. Predicted high growth on public cloud services is causing some existing data center providers to engage in cloud washing – labeling their services as “cloud” or “cloud-enabled”. This leaves genuine CSPs squeezed at both ends – struggling to keep up with Amazon, and struggling to differentiate from cloud washed managed services. Virtual Private Clouds (VPC) provide one way to stand out.
Cloud-Washing – Do Not Get Fooled Cloud-washing is a term used for the act of labeling or advertising a service as a cloud computing service even when it truly isn’t one. This is nothing new, especially not around the internet. It’s the same as those ordinary companies during the early boom of the internet that attached the word “web” to their marketing campaigns and spontaneously became dot-com players. Now it’s happening again as many web service companies are erasing the word “web” and replacing it with “cloud”. They are making use of the people’s inability to distinguish real cloud computing to what
Understanding Cloud Washing & Its Tricks It is particularly common in our society that imitators try to make the most of popular products/services by any means possible. There are many vendors and producers of IT equipment and software tools across the globe –many of these vendors do not have a satisfactory reputation and look for any way possible to exploit the ill-informed. Many of these so called “Cloud” vendors are simply imitators that try to make the most of the catchphrase “The Cloud”. Normally, these imitators and sometimes, a few reputed companies can also be swayed by the attraction of