A Quick Guide For Cloud Companies That Don’t Understand Marketing A recent small business cloud survey from Microsoft found that about two-thirds of small businesses relied on a single “IT guy” or small IT consulting company to provide them with most or all of their IT advice. As for the owners and decision makers who didn’t? Most of them did their own Internet research. This is a big problem for small and medium cloud startups. My anecdotal experience has shown that an awful large number of cloud companies aren’t taking the SMB IT channel seriously. As far as I can
business decision makers
2011 Cloud Computing Predictions In 2010, we have seen a transformation of skeptics from their belief that cloud computing is suited mainly for small to mid-sized business, to a general acceptance that “the cloud” is everywhere. However, we have also seen a lot of inconsistency in how to differentiate cloud-based computing from on-premise computing. As a result, there has been confusion created in the market as software vendors like Microsoft promote their cloud offerings, and CIOs of large companies claim that their private cloud has been in place for years. As I take a macro look at the industry today,
