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Presenting The Cloud A Subcategory To Connect With Clients Last week I heard a newscaster announce that the, “cloud” overhanging the economy revolves around what our legislators are going to do about the fiscal cliff. This terminology has nothing to do with the topic of cloud computing but everything to do with our audience’s mental reflexes when it comes to associating common, “cloud” usage classifications with cloud computing. Everyone understands that cloud computing is not the visible collection of water or ice particles in the air http://dictionary.reference.com/browse/cloud?s=t but when their cognitive processes engages the word cloud the associations made are much

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A Round of Applause for Google Drive Just as iCloud is cresting in popularity and trending well with its users, Google has flown in, to upstage Apple, to steal its thunder, to stop the show — insert your own “oh no they didn’t” cliché here. Bottom line: Google has taken quite the inviting Drive into the competitive, and increasingly crowded, cloud computing sphere. The latest expansion of the Google brand looks upward into the cloud. Deemed Google Drive, this new service from the world’s most powerful Internet organization will provide users with five gigabytes’ (5GB) worth of storage and backup

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