The Future Of Cloud Storage And Sharing… The online (or cloud) storage business has always been a really interesting industry. When we started Box in 2005, it was a somewhat untouchable category of technology, perceived to be a commodity service with low margins and little consumer willingness to pay. All three of these factors remain today, but with dropping storage costs, constantly improving bandwidth and computing performance, and consumers’ ever-growing personal digital libraries, online storage (profitable or otherwise) has become a strategic offering for most large internet and software companies. Google continuously updates its Docs service with upgradeable storage and






