Pavlov and Cloud Computing: How We Will Overcome our Anxiety It’s interesting to consider why we struggle to accept the cloud-computing model of data management. It seems safer to have our critical data and applications within walking distance from our desk where we can check its pulse anytime we want. Like Pavlov’s dogs we are conditioned to a react to whatever is a perceived as the non-threatening option. In this case one where we believe we must own the applications. After all we own our home, our vehicles, and our money. And yet even that is not the truth in its entirety.