Netflix: Plumbers of the Cloud Although much was made in the blogosphere of the Amazon cloud service outage on Christmas Eve — the one that brought Netflix’s video streaming grinding to a halt — cloud media proponents should actually take heart in the news. An interruption of cloud service being so widely referred to as an “outage” means, if nothing else, that the notion of video-on-demand (and with it, cloud computing in general) has achieved an important step toward banality; no one even thinks about a home’s plumbing until the water stops pouring from the tap, and everyone’s got a tap. And just as, in
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I am competing as well: Amazon Well, how many of us could have imagined that one of the pioneers of cloud computing – Amazon, would have started feeling the heat of competition so early in the domain. However the fact is that Amazon has recently re-worked its marketing and pricing strategies and has started pushing aggressively on consumer sensitive price points. With the advent of numerous cloud computing providers like Google etc., it is important for the organization to stay competitive in the fast and dynamic environment of cloud computing. Services from giants like Microsoft Azure, or Rackspace cloud computing platforms, have forced Amazon to get
What Prompted Sony’s Move from Amazon to Rackspace? From HP’s announcement to invade its territory (See: HP Seeks to Give Amazon Competition with a New Public Cloud Service) to the loss of a big client, Amazon Web Services (AWS) is facing multiple challenges to its hegemony. While HP’s move may still be some weeks away, the decision by Sony Computer Entertainment America (SCEA), which manages popular games such as Grand Theft Auto IV and Call of Duty 4: Modern Warfare, decision to move some of its cloud workload from AWS to Rackspace OpenStack will have immediate repercussions to revenue, and
HP Seeks To Give Amazon Competition with a New Public Cloud Service For several years now, Amazon has held sway over the cloud computing heap, especially in IaaS. HP, in contrast, though being one of the largest traditional IT infrastructure players, had been slow to jump onto the cloud computing bandwagon. However, over the last year, it had tried to overcome its late start with furious action. From expensive acquisitions (See: HP’s Revised Proposal of $33 per Share Values 3PAR at $2.4 billion and HP acquires data software firm Stratavia) to partnerships (See: SAP Certifies HP as its Cloud Services Provider and
Cloud Apps of the Week The New York Times has proclaimed Google Music as one of the best cloud applications released for Android phone devices last year. That the music service is offered free of charge helps explain its selection, and also locates Google Music right at home among the other applications in the Google family, all available gratis (GMail, Google Docs, et cetera). But like those other apps, comprehensive features also distinguish Google Music: users can transfer 20,000 of their tracks to the cloud via the app, which also immediately and wirelessly synchronizes what they upload to their Android.
Why All Those New Google / Amazon Data Centers Won’t Really Go To Waste – Cloud Computing’s First Supercomputer As the market leaders of Cloud Computing’s rapidly growing industry, both Google and Amazon are looking to steadily increase the size of their data centers. However, many opponents to this idea are asking questions such as what will happen if or when the need for these data centers falls? Unlike the rest of us who are using Google and Amazon Cloud services in an elastic and dynamic manner as needs require it, as the actual hardware-backed Cloud providers they won’t be
(NASDAQ: AMZN) — Amazon Web Services LLC (AWS), an Amazon.com company, today announced the launch of a new lower priced US West Region – US West (Oregon). Starting today, businesses can choose to locate their AWS resources in the Oregon Region, which like other AWS Regions, contains multiple redundant Availability Zones for architecting highly available applications. Oregon joins Northern California as AWS’s second US West location and provides businesses a new, low-cost, low latency option for serving customers and applications benefiting from infrastructure located in the Western United States. To sign up and get started using the new US West
