China’s Alibaba Establishes Fund to Develop Ecosystem in Support of Cloud OS The iPhone is the defining consumer product of the 2000s. In addition to its sleek design and captivating functionality, one of the major reasons it reached such heights of popularity was the creation of an ecosystem of third-part applications that greatly enhanced what value an iPhone could deliver. These iPhone Apps, as they came to be called, developed into a USP for the product itself. This phenomenon of an ecosystem encouraging adoption of a product or technology is not new. Consider the VHS-Betamax War of the 1970s fought
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