Social Cloud: Forrester Names Yammer As A Leader Activities Streams Base An Integrated Social Layer The enterprise social software market is exploding thanks to converging trends of consumerization, cloud, and mobile. In this must-read report, “The Forrester Wave: Activities Streams, Q2 2012“, Forrester Research Inc. evaluated five social software vendors with core strengths in the stream based on the overall strength of vendors’ current offerings, a clear product strategy, and vendor market presence. In a detailed look at the space, Forrester named Yammer as a leader. Enterprise Social Is A Strategic Investment For Many According to Forrester’s Forrsights Soft ware
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BYOD Is In—Bring Your Own Cloud, Not So Much As employees continue to bring personal mobile devices and laptops into the workplace, most businesses have resigned themselves to dealing with the security and management headaches of the new BYOD reality. But now, with the growing popularity of cloud storage and synchronization services, companies have found themselves facing the next wave in the consumerization of IT: “Bring your own cloud” or BYOC. In large part due to the flexibility of cloud collaboration services, it’s not uncommon for employees to telecommute from home or from one office to another. Many of these
Can the Cloud Help a Marketing Professional? “Absolutely!” is the answer to this article’s titular question. Cloud computing’s natural talent in rendering everyday essential business maneuvers automatic, more flexible, and more timely makes it a downright essential for successful modern-day marketing campaigns. Here are a few reasons why. Selection of services is one of the primary advantages of the cloud to marketing professionals. Many cloud products allow prospective parties to test-drive them before committing financially via nifty free trials, inviting you to sample them and gauge their appropriateness for your particular marketing aims. Much of these professionals’ affairs involving data
Should Cloud Computing Service Providers Screen Potential Customers? The World Wide Web is full of articles advising consumers on what they should look for when choosing a cloud provider, how they should negotiate contracts with providers, what danger signs they should be aware of and a plethora of other advice. However, an extremely illuminating article that I read recently on IT World (See: What should cloud providers know about their customers?) made me think from the other side of the fence – “Should cloud computing service providers screen potential customers?” Many would consider this line of thinking ludicrous. After all,
Data Security in the Cloud: Solutions for Consumers and SMBs A recent small business cloud computing survey from Microsoft found that a chief concern of potential SMB cloud customers is the security and privacy of their data. A full 70% of small businesses are concerned about where their data is stored. Just over half of all SMBs cite data privacy as a potential deal breaker for adopting cloud services. And only 36% of businesses think their data is as or more secure in the cloud than their current on premises solution. Most data security and privacy concerns revolve around four
Top Cloud Storage Providers In The Enterprise Market Cloud backup is an essential part of a disaster recovery/business continuity (DR/BC) plan. It is important that enterprise data is securely backed up and easily accessible. In a previous article, I reviewed the top players in the consumer market for cloud storage. In this post, I will review the top five players in the enterprise market for cloud storage. 1. Box When it comes to enterprise storage, Box are king. They are reported to have 120,000 enterprise customers, including 410 Fortune 500 companies. They have a very simple and intuitive interface that makes








