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Google App Marketplace Could Revolutionize Cloud Computing
Mar 10th
You must have noticed that Google has been slowly inching towards a culture of Online cloud computing, and most companies, individuals and businesses have adapted to the culture of cloud computing because of its obvious advantages. Cloud computing allows users to manage data, applications and information in a way that traditional software or hardware don’t allow and the most important advantage is that you could access your data, application and software from any computer in the world, provided you have the ID and password.
However, cloud computing itself is not without disadvantages, and the most unpleasant one is the lack of applications directly integrated into Google. Hence, users copy and paste data, use different applications time and again in order to get everything into the cloud. Google itself has admitted that it does not have the expertise to integrate the hundreds of business applications out there into the cloud.
Thus Google has now announced that Google Apps Marketplace is now open for business. Developers and software providers can now join the new Online store for integrated business applications. These cloud applications will allow Google Apps customers to discover newer applications without having to manage each one of them separately.
At the moment, there are already more than 50 companies who are selling their applications. Some of the apps already available are
Intuit Online Payroll: It allows users to run payroll, pay taxes and check paystubs within an integrated online office environment.
Manymoon: It helps in organizing and sharing information with co-workers and partners, including tasks, projects, documents, status updates and links.
Professional Services Connect (PS Connect): This provides contextually relevant information about people, projects, customers and transactions so that one could make better decisions.
JIRA Studio: This app helps to track and manage project issues and workflow, especially in design and development of tools.
What the Google Apps Marketplace Is
It works similar to the Apple App Store, but is only cheaper. Google is asking the developers and businesses a onetime fee of $100 and 20% of the revenue in exchange to the access to 25 million Google users. Apps would be authenticated using OpenID and would be secured through oAuth. The applications would be accessible through a universal Google Apps navigation system.
How It Could Help Businesses
Businesses and companies could stop using multiple applications and get rid of the burden of having to remember multiple passwords for each applications. Whether you are an employee or a proprietor, you could use your Google account to access all these applications, and edit/use based on the permissions you have.
How It Could Help Individuals
Google Apps are used by not just companies and businesses but also students, freelance workers, and independent professionals. There are several account management apps, data related apps and other applications that could help the end user to make use of Google cloud computing and the Google App Marketplace makes it easy for everyone.
How Cool Is It Anyway?
Like I mentioned earlier, cloud computing has already become popular and most of us have been using Google Docs, and other apps successfully. The marketplace would allow us to access more applications which are not developed by Google but have been authenticated nevertheless. This allows for a streamlined system of working and managing data, software, accounts and information.
Companies and individuals could make use of payroll, data entry, management, and an office suite for instance and integrate them to the Google account. It would also help in terms of social media, data management and communication. Google App Marketplace could thus be a great beginning and a step in the direction!
Read more: Google App Marketplace Could Revolutionize Cloud Computing | Walyou
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Google Apps Marketplace Launches as New Cloud Computing Store
Mar 10th
Google March 9 opened its Google Apps Marketplace, an online store selling enterprises business applications that integrate with and extend Google Apps.
The Google Apps Marketplace will let Google Apps users access business apps for project management, billing and accounting, travel management, and other services. This will provide third-party software
developers a larger cloud computing channel into which to sell their applications.
Click here for a tour of Google Apps Marketplace.
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The move, announced during a Campfire One event at the company’s Mountain View, Calif., headquarters, is Google’s most aggressive play to drive growth for Google Apps, a suite of SAAS (software as a service) collaboration applications. The play also threatens existing cloud application stores such as Salesforce.com’s AppExchange.
Google Apps, which Google offers in free and paid versions, includes Gmail; Google Docs word processing, spreadsheet and presentation applications; and Google Sites publishing software.
Google Apps has picked up more than 2 million business customers who opt to let Google host their business data so they don’t have to maintain on-premises solutions such as Microsoft SharePoint or IBM Lotus Notes on their own servers.
However, collaboration applications are only a part of the SAAS software ecosystem. As the success of Salesforce.com shows, there is a burgeoning market for enterprise applications based on the cloud.
To wit, the Google Apps Marketplace allows Google Apps administrators to purchase integrated third-party cloud applications and deploy them to their domains.
Google Engineering David Glazer, who shepherded Google’s OpenSocial movement, said that while many businesses
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How Google Keeps Your Data Safe in the Cloud?
Mar 5th
In a blog post today, Google essentially reminds its enterprise customers that Google Apps provides an alternative to expensive, complex solutions as far as data disaster recovery goes.
Synchronous replication is a system that Google Apps uses to store customer’s info in two data centers at once, so that if one data center fails, Google says it nearly instantly transfers data over to the other one that’s also been reflecting the actions taken by the customer all along.
On the practical side this means that thanks to the cloud-based storage solution, Google customers won’t lose any data in a data center failure. Just as crucially, they are theoretically back up and running straight away — although the online giant does acknowledge that no backup solution is perfect.
This synchronous replication is applied to the entire Apps suite as well as Gmail (Google Calendar, Google Docs and Google Sites), with the sales angle being enterprise-class back-up for all at a much lower cost than if companies were to provide or contract separately for their own data redundancy systems.
Google, ever keen to push its Apps suite to new corporate clients of all sizes, estimates that this kind of backup could cost up to $500 for 25GB of data from other providers, but says it can bundle it in because it’s already running large, fast data centers.
This is essentially Google reminding enterprise customers (and potential customers) about one of the significant benefits of cloud computing over traditional in-house server farm data storage. How does your business handle data backup and redundancy issues? Do you think cloud computing is the ideal solution to hardware failure?
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RightNow Tries to Change SaaS Contract, Pricing Game
Mar 5th
CRM vendor RightNow announced a new SaaS (software as a service) pricing and licensing model on Thursday that it says provides customers with fairer, clearer deals. The company also issued a “Cloud Challenge” to competitors, urging them to adopt similar principles.
RightNow contends that while SaaS has changed the way companies use IT, providing benefits like faster implementations and quicker innovation, contractual engagements are wracked by the same problems as on-premises software, such as underutilized or excess user seats, hidden fees and restrictive contractual terms.
Under RightNow’s Cloud Services Agreement (CSA), which is now standard for all new business conducted by the vendor, customers receive fixed pricing for three years. They also have the ability to renew for another three years at a cost determined at the time the initial contract is signed.
Users who sign multiyear agreements can cancel on an annual basis for any reason, said CEO Greg Gianforte .
Another key aspect of the CSA sees customers buy a pool of “seat months” that are consumed on an as-needed basis, Gianforte said.
Customers can adjust the number of seat months each year. This will help put an end to shelfware, and particularly benefit customers with seasonal spikes in business, such as an online retailer, Gianforte said.
RightNow is also pledging to give back part of customer’s subscription fees if it fails to meet service-level agreements. The company is also offering 90-day pilot programs with unlimited capacity.
“It’s time for a change. The best thing that could happen is that the industry responds and everyone adopts the Cloud Challenge,” he said. “These are reasonable expectations and if you’re not getting them, you’re being taken advantage of.”
The announcement is “absolutely the right step and right direction from the point of view of SaaS and SaaS vendors,” said Ken Harris , CIO of natural nutrition products company Shaklee, a RightNow customer for more than five years.
Shaklee has a current contract with RightNow and therefore can’t immediately take advantage of the CSA, but the new terms reflect a number of provisions the company negotiated for in past years, he said.
The CSA’s use of “seat months” will be a big help, as Shaklee’s business is somewhat seasonal and underutilized seats do present “a real problem,” he said. “With any software that’s seat-based, you have to build the church for Easter Sunday but the rest of the days it doesn’t fill up, as the old saying goes.”
RightNow is just one of nine SaaS applications Shaklee currently uses, Harris said. The CSA “is going to give us a lot of leverage. A number of things that are in here, we’ve been trying to negotiate in all of our deals, not always successfully.”
Analysts also praised RightNow’s announcement.
“RightNow does go some way to address likely user pain points around adopting cloud apps, particularly in relation to guaranteed pricing over a multi-year period,” said 451 Group analyst China Martens via e-mail. “Having to pay over the odds for both compute power and storage for some versions of vendors’ CRM software have given some customers some nasty surprises.”
“There’s a lot to like in this announcement,” said Frank Scavo , managing partner of the IT consulting firm Strativa, in an e-mail. “For example, the cash level credits. With many providers, SLAs are weakly written or only offer token concessions. RightNow’s terms and conditions look like they put real teeth into RightNow’s SLAs.”
The announcement speaks to a new front in the software industry’s pricing wars, he added.
“Vendors have been discounting for years to win specific deals. The price competition is now moving to long-term maintenance and support, where the real money is,” Scavo said .”We’ve already started to see it with on-premise vendors such as Infor and Microsoft Dynamics, who seem to be emphasizing their maintenance and support programs these days as a way of differentiating themselves from SAP and Oracle. Now we’re starting to see it in the cloud.”
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How To Move Your Business To The Cloud
Mar 5th
Tips for evaluating and implementing cloud computing technologies.
How in the world does a chief information officer or information technology professional cope with the challenge of delivering solutions for the second decade of the 21st century when they are saddled with 1980s technology?
Add the issues surrounding reduced budgets and the ongoing knock on IT workers–that they do not respond in a timely manner to changes in business–and you have the setting for change. Both in how IT delivers solutions and how IT needs to change itself.
The good news is that for once in almost 30 years, software is changing. No longer are you stuck with simply new features using outdated technology. You now have an alternative technology solution. The historical technology providers are, of course, trying to maintain their hold on you and your budget dollars by marketing “internal clouds,” alliances that merge hardware and software stacks that imply “infrastructure to application” environments but totally miss the point and the benefit of cloud computing. But of course you would do this, too, as part of the innovator’s dilemma.
As a CIO, how does your company take advantage of this changing technology and business model called the cloud?
There are a few things to consider with cloud computing. First, a number of research firms suggest that cloud implementations can take up to 50% less time, and total cost of ownership can be up to 46% cheaper. Both of these are shown in numerous white papers provided by cloud solution providers, and for the most part are reflective of the power and benefits cloud computing can provide.
However, one caution: Should you need or require multiple integrations, go cautiously. Integrating cloud solutions to on-premise solutions still takes time. Although somewhat less expensive, it still can add to project costs. Also, ERP cloud providers have some perverse view that makes integrating their solutions with other necessary cloud solutions very difficult. This is still the throwback to the “old software model” where your vendor “knows best.” Key takeaway: As you get into cloud computing, make sure your vendors not only have robust application programming interfaces, but also that they have demonstrated those integrations with other vendors you may be considering.
Another consideration in cloud computing is the vendor’s openness regarding service-level agreements, disaster recovery and security. Even the larger providers have their outages, but they still deliver higher uptimes than your internal data centers. However, with newer vendors and providers, make sure they are invested in your SLA so it is not just a contract term.
Final consideration for you in exploring cloud computing solutions: customization. One of the key benefits of cloud computing is the ability to customize the solution to some degree. So you have the advantage of changing the cloud solution to your process and behavior; with on-premise solutions, you need to change your behavior to their process.
Cloud computing will change your internal business model. It allows you to significantly reduce your capital outlays for hardware and software.
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Cloud Computing: Will It Be Government’s Venus Fly Trap? Gartner
Mar 4th
The cryptographer’s panel at the RSA conference is always my favorite part. At this year’s conference, Ron Rivest (the R in RSA) made a comment along the lines of “One of my fears for the future is that cloud computing is a ‘dream come true’ for government intelligence agencies.” He actually used a more colorful term for ‘dream come true’ but his basic point was something I point out to Gartner clients all the time: in many countries (the US included) companies are legally (and often illegally) required to cooperate with government requests to surreptitiously monitor communications and content flowing through or stored on their systems.
There is a school of thought that true cloud computing means no care at all about the physical location of the storage. The fact that many governments can compel any company or service provider operating in their country to expose their customer’s data means for real businesses, location does matter.
Does encryption solve the problem? Only if the control of the keys is completely outside of the control of the service provider and if there is complete and guaranteed transparency into all access to the encrypted data. The reason for that and clause: with unlimited local access to encrypted data, government funded brute force attacks are much more likely to eat into the safety margin of long key lengths. And, as Brian Snow pointed on on the cryptographers panel, unlike the commercial/academic crypto community, the government crypto community does not publicize its breakthroughs in cracking algorithms or in developing orders of magnitude faster brute force capabilities.
Does striping or scattering the data across multiple data centers in multiple countries solve the problem? Assuming (a very, very big assumption) that the cloud service provider has not made concessions to a host country that would allow access anyway, this has possibilities – but I think there are a myriad of ways to attack this approach. Encryption has been banged on for years and we know that most proprietary encryption approaches are not secure. Striping/scattering for security has not been banged on and I am positive that many, many implementations will turn out not to be secure.
What about striping/scattering encrypted bits? Well, security in depth is always more expensive but not always more secure. This approach has possibilities, but just adding more “rounds” just as often introduces new vulnerabilities rather than increasing security.
I was on a panel at RSA on tokenization, and the idea of “tokenization as a service” is where I think more promise lies. Use cloud storage for the non-sensitive data (which by volume is usually more than 99% of the storage) and keep the sensitive data at home or at least in-country. Use the cloud for what it is good at and don’t use it for what is not good at.
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Cloud Computing News – Apple looks to move movies to the cloud…
Mar 3rd
Apple’s plans for cloud computing go beyond music.
The company’s representatives have recently spoken with some of the major film studios about enabling iTunes users to store their content on the company’s servers, two people familiar with the discussions told CNET. That’s in addition to streaming television shows and music.
The news comes a month after Apple spoke to the major record companies about a similar plan involving music. Apple’s vision is to build proverbial digital shelves where iTunes users store their media, one of the sources said. “Basically, they want to eliminate the hard drive,” the source said.
By cramming digital songs, videos, and all manner of software applications on computers and handheld devices, there’s some indication that consumers are maxing out hard drives, particularly on smaller mobile devices. That has led to speculation among Apple watchers that some consumers might slow their purchasing of new content, if they have nowhere to easily put it.
It’s a bit of leap to reach that conclusion, certainly when a stagnant economy might be hampering sales, but there are some worrisome signs. The NPD Group reported last week that the number of people who legally downloaded songs dropped by nearly a million, from 35.2 million in 2008 to 34.6 million last year. Screen Digest, a research firm that focuses on the entertainment industry, on Monday said growth in movie downloads slowed dramatically in 2009, following sharp increases in the two prior years. Screen Digest had projected that total U.S. online movie sales for 2009 would come in at about $360 million, but the total reached only $291 million, the company said.
Before iTunes users can store their movies and TV shows in Apple’s cloud, the company must get the studios to sign on. This may not be easy. The studios want to make sure that Apple’s plans play nice with non-Apple devices and services.
Hollywood isn’t interested in any walled gardens, said James McQuivey, a media analyst at Forrester Research.
“The studios are very concerned that they’re going to get roped into somebody’s proprietary platform,” McQuivey said. “They want a world where consumers have a relationship with the content, and not with the device or the service. They are in a position to force Apple to go along and make sure that content bought [via] iTunes will play on a Nokia phone. That is very un-Apple-like.”
The upper hand in Hollywood
“Apple would prefer not to do this,” McQuivey continued. “But it just doesn’t have the leverage it once did. Apple can’t dictate terms or position itself as a digital savior.”
The reason that Apple doesn’t wield the same power over the film and TV industries that it did with music is that more players are willing to give the studios what they want.
The Digital Entertainment Content Ecosystem, or DECE, is a consortium of heavy-hitting media stakeholders lining up to create standards for file formats, digital rights management, and authentication technologies. The group includes Adobe Systems, Best Buy, Cisco Systems, Comcast, Intel, Hewlett-Packard, Lions Gate Entertainment, Twentieth Century Fox Film, Microsoft, Netflix, Panasonic, the four largest recording companies (Universal Music Group, Sony BMG Music Entertainment, EMI Group, and Warner Music Group), Samsung, Sony, and Warner Bros. Entertainment.
DECE’s goal is to make sure that a movie or TV show bought from Comcast’s video service will play on Samsung devices or on Netflix’s service.
Not all the studios have joined. Walt Disney has create a DECE-like service called KeyChest, which is supposed to be DECE-compatible.
Applying more pressure on Apple is Google, one of its main rivals. Google, obviously, has YouTube. It’s also eyeing some start-ups with cloud technology to beef up its streaming services.
Two weeks ago, sources told CNET that Google had informal acquisition talks with Catch Media, a Los Angeles company that wants to become a clearinghouse of sorts, in which consumers move media around the Web, and Catch handles the permissions and licensing.
So what’s Apple’s answer to the Google threat? Apple is building a new data center in North Carolina that, according to reports, will be the backbone of its streaming offerings. In December, Apple bought Lala, a struggling music service with an expertise in cloud computing. Google was also trying to acquire the company, but Apple outbid Google.
The one thing that could help Apple pull away from Google, giving it more clout with the studios and TV networks, is if iPad catches on with consumers.
The Web-enabled computer tablet, which is due to hit store shelves later this month, features a 9.7-inch display screen and can play back video at up to 720p resolution, the sources said. If consumers start buying video to watch on the iPad, Hollywood could soften its stance on standards. But McQuivey says Apple can’t create any proprietary formats, at this point.
“Apple can’t suddenly make the iPad a closed environment,” he said. “Apple is not any position to refuse to limit its customers’ choices. By pioneering (the apps), Apple is stuck doing what’s right for consumers.”
