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The Lighter Side Of The Cloud – Heavy Metal

The Lighter Side Of The Cloud Illustration by David Fletcher Of CloudTweaks Contact Us Regrading Reprints and Licensing Of Images

IBM Ties Up With Music Company On The Cloud Last week I wrote about the lack of development of cloud computing solutions geared towards the entertainment industry, and how mainstream developers can learn from that one industry that has still remained on the sidelines and yet driven advances in technology – pornography (See: Unlikely Lessons For The Cloud Computing Industry) Now, IBM seems to be addressing this gap in its product and service portfolio, as per its announcement at IBM PartnerWorld 2011 in Florida.  IBM announced that Music Mastermind, a mid-sized independent entertainment and technology company founded by Grammy Award-winning

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Unlikely Lessons For The Cloud Computing Industry “Experience: that most brutal of teachers. But you learn, my God do you learn.” – C.S. Lewis (1898-1963), British scholar and novelist. It may be difficult to admit, but cloud computing has a lot to learn from that one industry that has a huge number of consumers, most of whom wouldn’t admit to being consumers – the pornographic industry. We will try not to be judgmental here, but consider the adult entertainment industry (definitely a more euphemism) in the light of its willingness to embrace and extend new technologies, including the nascent one

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At IBM PartnerWorld 2011, IBM (NYSE: IBM) announced that Music Mastermind, a mid-sized independent entertainment and technology company, will deploy SoundBetter, the audio processing suite behind its create-and-share music platform, on IBM’s Smart Business cloud service. Music Mastermind’s SoundBetter is a groundbreaking technology that eliminates the traditional effort required to master music, breaking down barriers to creativity and allowing anyone to instantly become a recording artist. Faced with the need to expand globally while balancing development and distribution costs, the three-year-old startup chose IBM’s Smart Business cloud services to increase scalability, reduce power requirements, and eliminate the need for an

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Cloud Computing Enters Public Consciousness Through Super Bowl Commercials “Many a small thing has been made large by the right kind of advertising.” – Mark Twain (1835-1910), famous American author and humorist. Advertising is an integral part of our everyday lives, reflecting popular trends and shaping public opinion. From politics to economics, from sports to technology, advertising is ubiquitous, pervading almost all areas of human activity. And, if advertising be an art, its biggest canvas is the Super Bowl. For several years now, the Super Bowl commercials have held pride of place in the American consumer psyche. These commercials are

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HP and McCartney’s company, MPL, to revolutionize the fan experience PALO ALTO, Calif., and LONDON, Sept. 22, 2010 HP and McCartney Productions Limited (MPL) today announced an agreement to digitize and deliver the library of legendary musician Paul McCartney via a private cloud. McCartney has one of the most comprehensive libraries of any artist, much of which has never been viewed before. His library includes images, artwork, paintings, film and videos, as well as masters of some of the most popular songs ever written. Additionally, during his successful career, he has accumulated iconic imagery, including the cover artwork for the

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Cloud Music Services It looks like yet another company is stepping up to the plate regarding the offering of online digital music downloads. Based on a report from Billboard.com Google will be looking to challenge Apples iTunes online music service in the coming months.  But wait, wasn’t it just 2 short weeks ago that Sony announced at the IFA conference in Berlin that they to will be vying for the coveted spot of digital download supremacy?  Well it’s true.  It looks to me like there will be 3 Players in this game.  Apple, Sony and Google and this should get

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Google Cloud TV – And The $70 Billion Dollar TV Advertising Market

There is a growing and obvious interest in the $70 Billion dollar TV  advertising market.  And Google is one company that is taking an immediate interest in this area.  The Cloud environment has made it possible to stream video much more inexpensively so there are some lucrative opportunities available. About Google TV Google TV is based on the Android platform and runs the Google Chrome web browser. Users can access all of their usual TV channels as well as a world of Internet and cloud-based information and applications, including rich Adobe® Flash based content – all from the comfort of

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