Event Partners
HP’s Revised Proposal of $33 per Share Values 3PAR at $2.4 billion
Sep 2nd
HP Wins 3Par At $33, Beats Dell
Until this morning, Dell and Hewlett-Packard were mired in a bidding war over 3Par, a leading provider of utility storage solutions for enterprises. With a final bid of $2.4 billion for the company, HP has emerged the winner. Below we highlight the significance of 3Par and how it may impact HP’s storage in the future.
Utility storage primer
Utility storage is a category of data storage systems designed for utility computing, a form of information technology in which storage and computation are delivered as a metered service, rather like a power utility. 3Par’s unique storage technology powers so-called virtual data centers for mid-sized to large enterprises, including financial service firms, government entities, hosted computing providers, and consumer-oriented Internet companies.
3Par’s value proposition is based on the premise that unused storage is wasteful. Conventional data centers typically use just 10% to 25% of allocated disk space. By contrast, 3Par’s technology allocates disk space only when applications need storage capacity, reducing the total cost of storage by up to 50% according to the company.
As more enterprises shut down their in-house data centers and turn to on-demand storage and computing services delivered via the Internet, their storage needs become more variable and less predictable. This makes 3Par a great fit for the cloud computing era, which helps explain why HP and Dell are competing so fiercely to acquire the company’s proprietary technology.
Why were Dell & HP chasing 3Par?
(Source Forbes)
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Salesforce.com Announces Cloudforce 2010
Sep 1st
Chairman and CEO Marc Benioff to deliver keynote
Global industry leaders from BMC and CA to present at 8th September event
SAN FRANCISCO, Sept 01, 2010 /PRNewswire via COMTEX/ — Salesforce.com (CRM 116.40, +6.52, +5.93%) , the enterprise cloud computing company, today announced Cloudforce 2010: London, the largest cloud computing event in the UK. This industry, customer and developer event is being held on Wednesday, 8th September, 2010 at the Royal Festival Hall, Southbank Centre in London.
With the arrival of Salesforce Chatter, this landmark event will showcase Cloud 2 technologies, the next generation of enterprise cloud computing that is social, mobile and real-time. Industry leaders including BMC and CA will participate alongside salesforce.com to deliver their vision of this next-generation of enterprise computing, and attendees will also hear from visionary business leaders on how Chatter is delivering a better way to work in the enterprise. Cloudforce 2010: London will provide the roadmap for cloud computing in the UK by bringing together industry luminaries, more than 35 cloud leaders on the tradeshow floor and 17 expert-led breakout sessions.
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Save $100 and join CloudTweaks at All About Mobile
Sep 1st
Save $100 and join CloudTweaks at All About Mobile, the ISV conference for mobile business, produced by the Software & Information Industry Association (SIIA) and taking place November 16-17, 2010 in San Jose, California.
ISVs large and small have already begun to transition software and cloud-based applications for use on mobile devices. In fact, in today’s marketplace, we ALL need to have a mobile strategy, which is why we are proud to support this unique industry conference and hope to see you there!
To take advantage of our $100 discount, enter promotional code PRMCTWE when you register online here. (Note: this discount is valid off the individual SIIA non-member rate only and does not apply to current attendees.)
You’ll save even more with early-bird rates through October 18.
All About Mobile features a robust conference agenda with keynotes from Microsoft and Sprint. And you’ll network with top executives from ISVs, carriers, platform providers, and infrastructure providers — along with the industry’s leading analysts, venture capitalists and media — all gathering to explore, debate and discuss the mobile movement.
For details, visit www.AllAboutMobile.net
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SingTel and Optus Selected to Join VMware vCloudTM Datacenter Service Program
Sep 1st
SAN FRANCISCO, CA–(Marketwire – September 1, 2010) – Today at VMworld 2010, Vmware (NYSE: VMW) and SingTel announced that SingTel and its Australian subsidiary, Optus, are the first telecommunications operators in Asia Pacific to be selected to join the VMware vCloud™ Datacenter Service program.
SingTel’s VMware vCloud™ Datacenter Service is designed and certified to be secure, compliant and offer up to 99.999% availability. It is based on VMware infrastructure comprising VMware vSphere™, VMware vCloud™ Director and VMware vShield™. The relationship empowers SingTel and Optus to help customers accelerate their journey to cloud computing more seamlessly, and enjoy the cost and business-transformation benefits of IT as a Service.
Mr. Bill Chang, SingTel’s executive vice president of Business Group, said: “As the leading provider of cloud-based services in Asia Pacific, SingTel is excited to work with VMware to offer world-class cloud computing services. We seek to allow businesses in the region to improve productivity, simplify their operations and significantly reduce their operating costs.
He added: “Through this relationship, SingTel and Optus can enable enterprises to extend their private cloud resources into our trusted, secure hybrid cloud solution. This allows our customers to scale much more effectively for their peak load demands. By providing the benefits of world-class computing resources without the heavy costs and complexities of owning and managing ICT infrastructure, our cloud computing services give our customers a vital competitive edge.”
Andrew Dutton, senior vice president and general manager, VMware Asia Pacific Japan, said: “We are making interoperable, enterprise-class public clouds a reality. VMware is pleased that SingTel is one of the first players globally to come onboard with us and feel confident the public cloud services they launch will offer compelling agility, and economic, security, compliance and quality-of-service benefits that have been significant barriers to broad enterprise adoption of existing public cloud services.”
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The Business Cloud Summit promises to be the UK’s premier Cloud event of 2010
Sep 1st
The Business Cloud Summit 2010 – 30 November, London, England
Visit our Event Partner for more information on this great Event.
The Business Cloud Summit 2010 will be Europe’s Cloud Computing event of the year. Unfolding over one day, it will comprise two highly focused streams, exploring current and future Cloud Computing issues in both the public and private sectors. The agenda will build on the success of the 2009 
Summit, delivering a unique mix of focus and leading industry insight, and ensuring that the 2010 Summit will be marked in the diaries of CIOs, CEOs and COOs from across the UK and Europe.
With dedicated content streams covering the key issues in both the public and private sectors, this one-day event will include top-level insight, relevant to all forward-thinking technology professionals, across all industries and all sectors; drilling down into the Cloud issues that affect central and local government, the NHS, education and the third sector.
The Business Cloud Summit is the only UK event of its type to offer specific content aimed at line of business managers in HR, finance, CRM and IT. It’s the only place where professionals from all areas of the Cloud industry will be brought together under one roof; infrastructure providers, buyers, end-users, influencers and decision makers.
The Cloud for 2010
According to IDC, 2009 was the year that Cloud Computing was ‘seeded’. In 2010 Cloud computing is now part of the mainstream. End users are embracing the cost and productivity benefits of the model with enthusiasm. At a time when the world is still emerging carefully from the worst economic downturn in living memory, lower start-up costs and total cost of ownership of Cloud Computing, delivering ROI of over 1000% in some cases, are welcomed with enthusiasm by CIOs, CEOs and CFOs in organisations across every business sector.
2010 is the year of Cloud adoption:
- By 2012, a fifth of all businesses will own no IT assets – Gartner
- The Cloud services market will surge to around $150bn in 2013 – Gartner
- The market for cloud services will account for 10% of all IT spending by 2013 – IDC
For more information see: http://www.businesscloud9.com/summit/2010
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Cloudtweaks VMWorld 2010 Updates and Agenda Report
Sep 1st
VMWorld 2010 Update By Malick
If you are not connected with the cloud, your individual mind would be a dumb terminal. Welcome to the VMWorld 2010!
VIRTUAL ROADS. ACTUAL CLOUDS: The statement ends as: Together we’ll travel from Virtual Roads to Actual Roads. Come engage. Leave enlightened. A true global event! 85 Countries represented in the audience. 17000 Attendees! And VMware announcing their Hybrid Cloud Computing Data Center! And claiming that already 4000 VMs (Virtual Machines) are created every hour! It is no secret that virtualization is the underlying driver of cloud computing. There is no cloud computing without virtualization! Well, one may say that virtualization is not the only enabler of cloud computing, but still, it is the key enabler. And VMWare is the pioneer in Virtualization. In the evolution of Information Technology, virtualization is a disrupting force.
Way back in 2004 itself, Gartner predicted that virtualisation will be the most disruptive technology in a decade
And this disruptive technology made cloud computing a reality. And cloud computing is promising a better IT environment today.
More >
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NetApp Alliance Partner, Showcases Cloud Orchestration Technology at VMworld 2010
Sep 1st
SANTA CLARA, CA–(Marketwire) – Gale Technologies, a leading provider of innovative software solutions that simplify and automate IT resource 
provisioning and workflow orchestration for Infrastructure-as-a-Service (IaaS) solutions, today announced its participation at VMworld® 2010 San Francisco, August 30 – September 2, 2010, where it will showcase its award-winning cloud orchestration and data center automation solution, GaleForce.
Gale Technologies offers GaleForce, an advanced IT automation and workflow orchestration platform that quickly and efficiently automates the management and provisioning of virtual and physical resources in the lab, data center, or cloud. GaleForce is the first true, end-to-end cloud orchestration and data center automation platform that manages multi-vendor and multi-technology environments, spanning across computing, networking, and storage resources. In addition to providing a comprehensive automation platform, GaleForce also offers a custom-brandable web portal to enable self-service provisioning of IT resources.
Gale Technologies will co-demonstrate its award-winning solution GaleForce at the NetApp booth (#601) at VMworld® 2010 in San Francisco, August 30 – September 2, 2010. The demo will illustrate support for secure multi-tenancy to help organizations develop internal and external cloud services that isolate clients, business units, departments or security zones for enhanced security in a virtualized infrastructure across the computing, networking, storage and management layers.
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HP Launches CloudStart to Fast Track Private Clouds
Aug 30th
SAN FRANCISCO, Aug. 30, 2010
HP today announced HP CloudStart, the industry’s first all-in-one solution for deploying an open and flexible private cloud environment within 30 days.
Built on an HP Converged Infrastructure, HP CloudStart simplifies and speeds private cloud deployments. Consisting of hardware, software and services, HP CloudStart empowers businesses to deliver pay-per-use services reliably and securely from a common portal, and it offers the ability to scale and deploy new services automatically. Real-time access to consumption and chargeback reports allows clients to operate their private clouds in the same fashion as a public cloud.
With HP’s open architecture approach, clients are able to integrate their private clouds with third-party enterprise portals, public cloud services, usage billing packages and multiplatform resource management.
“To better serve the needs of their enterprises, clients are asking us to help them become internal service providers with the ability to deliver applications through a highly flexible private cloud environment,” said Gary M. Budzinski, senior vice president and general manager, Technology Services, HP. “With CloudStart, HP is enabling clients to optimize applications for private cloud computing today, while providing a platform for a comprehensive, open and hybrid environment in the future.”
HP CloudStart delivers private cloud compute service in 30 days
HP CloudStart is delivered by HP Cloud Consulting Services, which provides the expertise needed for clients to transform their existing delivery approaches into more efficient shared-services models.
HP BladeSystem Matrix, enhanced with HP Cloud Service Automation software and data services provided by HP StorageWorks, forms the backbone of the CloudStart offering. It enables clients to reduce provisioning times up to 80 percent(2) with one-touch provisioning across infrastructure, applications and business services.
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World’s Largest SOA and Cloud Event – SOA & Cloud Symposium
Aug 26th
CloudTweaks Event Partner SOA & Cloud Symposium Announces their upcoming event
SOA & Cloud Symposium Agenda Grows to Over 100 Sessions, Cloud Camp Added:
World’s largest and most comprehensive event dedicated to SOA and Cloud Computing is coming to
Berlin! With 100 Speaking sessions across 17 tracks, the International SOA and Cloud Symposium will 
feature the top experts from around the world. The conference will take place on October 5-6, 2010 at
the Berliner Congress Center in Berlin, Germany, with the CloudCamp pre-conference event occurring
on October 4 and SOA & Cloud Certification Workshops scheduled for October 7-13, 2010.
The New Agenda for 2010…
…is now online and already contains 100+ expert speaker sessions from organizations such as
IBM, Oracle, Microsoft, HP, SAP, Amazon, Layer7, SOA Systems, Red Hat, Vordel, TIBCO, Logica,
US Department of Defense, CGI, and many more. International experts including Thomas Erl, Dirk
Krafzig, Stefan Tilkov, Mark Little, Brian Loesgen, John deVadoss, Nicolai Josuttis, Tony Shan, Toufic
Boubez, Paul C. Brown, Clemens Utschig, Francois Lascelles, Satadru Roy, David Chou and many
more will provide new and exclusive coverage of the latest SOA and Cloud Computing topics and
innovations. For further information, see http://soasymposium.com/agenda2010.php
SOA & Cloud Symposium Promotional Giveaways
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Cloud Summit – Turning the Cloud Promise into Business Reality
Aug 25th
CloudTweaks would like to introduce the Cloud Summit Event in November with one of our Event Partners. TM Forum.
TM Forum
Management World Americas
Cloud Summit
Turning the Cloud Promise into Business Reality 
November 9-11 2010
Orlando, Florida
TM Forum’s Cloud Summit is the only conference this year giving you a front row seat in the cloud debate amongst industry leaders.
This is your opportunity to meet and learn from the companies at the cutting edge of cloud technology and enterprise deployment.
To learn more, view speaker line-up and the full summit programme visit:
www.tmforum.org/cloudsummit/cloudtweaks
To register:
Go to www.tmforum.org/mwa10/register
Call Paige Sorce: +1 973 944 5100
Email: register@tmforum.org
