Business
The Business Cloud Summit promises to be the UK’s premier Cloud event of 2010
Sep 1st
The Business Cloud Summit 2010 – 30 November, London, England
Visit our Event Partner for more information on this great Event.
The Business Cloud Summit 2010 will be Europe’s Cloud Computing event of the year. Unfolding over one day, it will comprise two highly focused streams, exploring current and future Cloud Computing issues in both the public and private sectors. The agenda will build on the success of the 2009 
Summit, delivering a unique mix of focus and leading industry insight, and ensuring that the 2010 Summit will be marked in the diaries of CIOs, CEOs and COOs from across the UK and Europe.
With dedicated content streams covering the key issues in both the public and private sectors, this one-day event will include top-level insight, relevant to all forward-thinking technology professionals, across all industries and all sectors; drilling down into the Cloud issues that affect central and local government, the NHS, education and the third sector.
The Business Cloud Summit is the only UK event of its type to offer specific content aimed at line of business managers in HR, finance, CRM and IT. It’s the only place where professionals from all areas of the Cloud industry will be brought together under one roof; infrastructure providers, buyers, end-users, influencers and decision makers.
The Cloud for 2010
According to IDC, 2009 was the year that Cloud Computing was ‘seeded’. In 2010 Cloud computing is now part of the mainstream. End users are embracing the cost and productivity benefits of the model with enthusiasm. At a time when the world is still emerging carefully from the worst economic downturn in living memory, lower start-up costs and total cost of ownership of Cloud Computing, delivering ROI of over 1000% in some cases, are welcomed with enthusiasm by CIOs, CEOs and CFOs in organisations across every business sector.
2010 is the year of Cloud adoption:
- By 2012, a fifth of all businesses will own no IT assets – Gartner
- The Cloud services market will surge to around $150bn in 2013 – Gartner
- The market for cloud services will account for 10% of all IT spending by 2013 – IDC
For more information see: http://www.businesscloud9.com/summit/2010
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Practically Speaking about Amazon Web Services – Part 2: A Cloud Giant
Sep 1st
Practically Speaking about Amazon Web Services – Part 2: A Cloud Giant
We saw the various innovative cloud products and services offered by Amazon Web Services in Part 1. At this stage, it is quite natural that we have the business economics going on in our mind as how big is the cloud business industry and what part is being played by Amazon. Let us have a look at how Amazon Web Services has fared in analysts views. After all, before Amazon Web Services came along, Amazon was the least known for putting up a fight with IT Giants: such as: Microsoft, IBM, Google etc., where they not?
IDC, in a press release dated June 23rd,2010, says that global revenue of public cloud services which was around $ 16 Billion in 2009 will grow to $ 55.5 Billion in 2014. The research report further states that IT cloud services are crossing the chasm with modest revenue; fastest growth of about CAGR 27.4%.
-Reference: Worldwide and Regional Public IT Cloud Services 2010–2014 Forecast by IDC – (IDC #223549)
Another report released by UBS Investment Research analysts Brian Pitz and Brian Fitzgerald says that, for the type of cloud services offered by Amazon Web Services the market size can be pegged at around $ 15 to 20 Billion in the year 2014.
As per analysts, Amazon Web Services clocked revenue of about $ 0.5 Billion in 2010; could go up to $ 2.54 Billion in 2014. And this is about a 5% of total market share! And a market share of about 15% in similar services! Analysts predict that from the last quarter of 2010, Amazon Web Services revenue will have an impact on Amazon Inc., as a company. Well, not minding accuracy of these market share figures, one can clearly say that Amazon is an early pioneer player poised to grow big.
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Cloud Market Leaders Turn to 3PAR and VMware for Cloud-Scale Virtualization
Aug 31st
SAN FRANCISCO, CA–(Marketwire – August 31, 2010) – Today at VMworld 2010, 3PAR® (NYSE: PAR), the leading global provider of utility storage, announced that cloud computing market leaders in the Infrastructure-as-a-Service (IaaS) and Software-as-a-Service (SaaS) segments have combined the 3PAR InServ® Storage Server with VMware vSphere™ to build agile and efficient cloud infrastructures for their shared, virtualized “utility” service offerings.
Of the global cloud computing IaaS leaders, 7 of the top 10 deploy 3PAR and VMware for their shared, virtualized service offerings. Among these service providers, several are also 3PAR Cloud-Agile Global Partners, including Attenda, VMware’s EMEA and Global Service Provider Partner of the Year for 2010. As both a Cloud-Agile: ASSURED and Cloud-Agile: SECURED partner, Attenda uses 3PAR Utility Storage to offer both disaster recovery and Virtual Private Array (VPA) services.
“Our cloud computing platform, Attenda RTI, utilizes best-of-breed VMware virtualization technology integrated with a shared virtualized platform of 3PAR storage and Cisco networking, providing rapid scalability for unprecedented business agility,” said Simon Hansford, VP Service Strategy and Marketing at Attenda. “With over 60 clients deploying business-critical, enterprise-class applications into the cloud, our clients are recognizing the need to improve IT efficiency and increase business agility through the adoption of infrastructure-as-a-service.”
3PAR Utility Storage was designed from the ground up to feature a scalable, clustered, multi-tenant architecture and to provide the optimal storage infrastructure for virtual datacenters and the delivery of IT as a service. When deployed together, highly virtualized storage from 3PAR and server virtualization technology from VMware have enabled joint customers to increase VMware vSphere™ return on investment (ROI) for cloud service delivery. This is due to 3PAR’s efficient thin technologies, flexible, “autonomic” administration, and tight integration around VMware’s vStorage initiatives.
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Confessions of a Cloudaholic
Aug 31st
Confessions of a Cloudaholic – Life in the Cloud
By Nimantha De Silva of CloudTweaks – Aug 31st, 2010
The script is written, actors are ready, it’s time to say ACTION, but hold on, this time it is not about a film, it is just about unveiling the script of Challenges faced in Cloud Computing. This article purely focuses on challenges faced on cloud computing along with how it’s architecture is made of and its key characteristics to make it so special. A real confession is about to make and lets follow it.
Introduction
Cloud computing, from its evolve itself has become a major talking point. There were wide spread consensus among many industrial observers to check whether it is ready for noticeable deployment in the year 2010. So before digging deep into cloud, lets figure out what cloud computing is defined for. Even though it was introduced sometime back, it can still be identified as in the emerging stage, so there are many definitions based on several releases, but the most appropriate according to my view is the definition given by Wikipedia saying “Cloud computing describes a new supplement, consumption and a delivery model for IT services based on Internet, and it typically involves the provision of dynamically scalable and often virtualized resources as a service over the internet”. With the introduction itself, this topic was subjected towards many discussions, arguments, reviews, etc… Many expressed their ideas over this new born kid, but it was not to stop it but to make it much better. From that time onwards, cloud did grow and overcame many obstacles, but it is not finished yet. There are a certain set of challenges which needs to be addressed. The challenges which came into limelight along with the boom of the cloud are as follows:
- Who has given rights to access the information that organizations are putting on these external cloud application and systems servers?
- What and how does an organization’s compliance posture for applicable laws, regulations, standards, contracts and policies change when business, and sometimes even customer and employee, information is stored in the clouds?
- How long does information put into the clouds stay in those clouds?
- Do the clouds have retention policies?
- Can information be permanently and completed removed from the clouds once it is put there?
- Are there any logs generated to show how that cloudy information is accessed, copied, modified and otherwise used by anyone else?
- Can all necessary information in clouds be easily retrieved during e-discovery activities? If so, what are the related costs involved in it?
Even though cloud has not reached its peak yet, there are certain level of growth in cloud usage from the year 2008 to 2010, mainly due to its change of architecture. Lets figure out how the architecture is built to make cloud look more clearer than earlier.
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HP Launches CloudStart to Fast Track Private Clouds
Aug 30th
SAN FRANCISCO, Aug. 30, 2010
HP today announced HP CloudStart, the industry’s first all-in-one solution for deploying an open and flexible private cloud environment within 30 days.
Built on an HP Converged Infrastructure, HP CloudStart simplifies and speeds private cloud deployments. Consisting of hardware, software and services, HP CloudStart empowers businesses to deliver pay-per-use services reliably and securely from a common portal, and it offers the ability to scale and deploy new services automatically. Real-time access to consumption and chargeback reports allows clients to operate their private clouds in the same fashion as a public cloud.
With HP’s open architecture approach, clients are able to integrate their private clouds with third-party enterprise portals, public cloud services, usage billing packages and multiplatform resource management.
“To better serve the needs of their enterprises, clients are asking us to help them become internal service providers with the ability to deliver applications through a highly flexible private cloud environment,” said Gary M. Budzinski, senior vice president and general manager, Technology Services, HP. “With CloudStart, HP is enabling clients to optimize applications for private cloud computing today, while providing a platform for a comprehensive, open and hybrid environment in the future.”
HP CloudStart delivers private cloud compute service in 30 days
HP CloudStart is delivered by HP Cloud Consulting Services, which provides the expertise needed for clients to transform their existing delivery approaches into more efficient shared-services models.
HP BladeSystem Matrix, enhanced with HP Cloud Service Automation software and data services provided by HP StorageWorks, forms the backbone of the CloudStart offering. It enables clients to reduce provisioning times up to 80 percent(2) with one-touch provisioning across infrastructure, applications and business services.
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Practically Speaking about Amazon Web Services – Part 1: The Evolution of Amazon AWS
Aug 30th
Practically Speaking about Cloud Computing – Series by Cloudtweaks
Practically speaking: Gartner declared that Cloud Computing is at its peak of the Hype Cycle with inflated expectations in 2010. We are witnessing the same in 
reality now. The talk is no longer about its definitions or security concerns. As cloud computing is entering into the offices of CIOs, CTOs, CFOs and CEOs with a bang, it is execution time. In this Practically Speaking Cloud Computing Series in Cloudtweaks, let us have information-exchange of practical knowledge and experience.
Practically Speaking about Amazon Web Services – Part I: “The Evolution of Amazon AWS”
Last week Amazon celebrated their fourth birthday of its Amazon Elastic Computing Cloud (Amazon EC2). No doubt that Amazon Web Services is the pioneer and poster child of cloud computing. It is quite appropriate that we take Amazon Web Services as first to go for Practically Speaking:
Cloudtweaks Cloud Computing talks.
If we have a look at Google Trends for cloud computing, we can note that the whole thing started in the year 2007. Since then, particularly in the past four years, 2009 and 2010 have been the years of peak. Almost all major hardware and software IT vendors announced their strategy and service offerings in these two years. They include Microsoft, Oracle, SAP, IBM, Google, HP, Dell, Intel and so many others.
Google Trends for cloud computing all regions_ Cloudtweaks chart.
However, Amazon Web Services started its Amazon EC2 Service from the year 2006 itself.
Google Trends for Amazon Web Services all regions Cloudtweaks Chart.
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HP continues its position by increasing the bid for 3Par Inc
Aug 27th
By Associated Press
SEATTLE — Hewlett-Packard Co. has again raised its bid for 3Par Inc. above an offer from rival Dell Inc., suggesting that the little-known data-storage maker could be worth more with one of the PC companies’ marketing muscle behind it.
The latest offer from HP for $27 per share in cash, or about $1.69 billion, is nearly three times what 3Par had been trading at before Dell made the first bid last week.
Earlier on Thursday, Dell said 3Par had accepted its second offer of $24.30 per share in cash, or $1.52 billion. Dell made its first offer, $18 per share, for 3Par on Aug. 16, and HP responded Monday with a bid of $24 per share.
HP and Dell, two of the world’s largest personal computer makers, are looking at 3Par as a way to build up their “cloud computing” businesses, which involve delivering software, data storage and other services to customers over the Internet. Either company would buy 3Par in part to cut data-storage costs.
Before the bidding began, 3Par had been trading at about $10 per share. Some analysts described even Dell’s initial offer price, at two-thirds of HP’s latest bid, as too steep.
But Andy Hargreaves, an analyst for Pacific Crest Securities, said Thursday that Dell and HP are willing to pay more than twice 3Par’s previous value because they believe they have the marketing and distribution muscle to turn 3Par into a much larger business. Revenue for 3Par in the most recent fiscal year, which ended in March, was $194 million — less than 1 percent of Dell’s revenue in the most recent year.
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HP acquires data software firm Stratavia
Aug 26th
(Reuters) – Hewlett-Packard Co (HPQ.N) said on Thursday it would acquire Stratavia, a private company that makes software to manage databases and has applications in cloud computing.
Financial terms of the deal were not disclosed.
HP said in a statement that Stratavia will make HP’s Software and Solutions portfolio stronger with its software that helps support the infrastructure of “cloud computer environments.”
Stratavia, based in Denver, also helps in database automation, which makes it easier for companies to maintain servers.
Aaron Rakers, a Stifel Nicolaus & Co analyst, said Stratavia’s database warehousing software can be applied to cloud computing, and that it’s comparable to what the publicly traded company Netezza Corp (NZ.N) does.
“It looks like it’s about database warehousing, and at the end of the day it’s probably an extremely small acquisition,” he said.
HP, with $125 billion in annual revenue and over 300,000 employees, is a serial acquirer that has diversified beyond computers in recent years. It is currently engaged in a bidding war with Dell Inc (DELL.O) for the data storage company 3PAR Inc (PAR.N).
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World’s Largest SOA and Cloud Event – SOA & Cloud Symposium
Aug 26th
CloudTweaks Event Partner SOA & Cloud Symposium Announces their upcoming event
SOA & Cloud Symposium Agenda Grows to Over 100 Sessions, Cloud Camp Added:
World’s largest and most comprehensive event dedicated to SOA and Cloud Computing is coming to
Berlin! With 100 Speaking sessions across 17 tracks, the International SOA and Cloud Symposium will 
feature the top experts from around the world. The conference will take place on October 5-6, 2010 at
the Berliner Congress Center in Berlin, Germany, with the CloudCamp pre-conference event occurring
on October 4 and SOA & Cloud Certification Workshops scheduled for October 7-13, 2010.
The New Agenda for 2010…
…is now online and already contains 100+ expert speaker sessions from organizations such as
IBM, Oracle, Microsoft, HP, SAP, Amazon, Layer7, SOA Systems, Red Hat, Vordel, TIBCO, Logica,
US Department of Defense, CGI, and many more. International experts including Thomas Erl, Dirk
Krafzig, Stefan Tilkov, Mark Little, Brian Loesgen, John deVadoss, Nicolai Josuttis, Tony Shan, Toufic
Boubez, Paul C. Brown, Clemens Utschig, Francois Lascelles, Satadru Roy, David Chou and many
more will provide new and exclusive coverage of the latest SOA and Cloud Computing topics and
innovations. For further information, see http://soasymposium.com/agenda2010.php
SOA & Cloud Symposium Promotional Giveaways
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Eucalyptus 2.0 Major New Version of its Open Source Private Cloud Platform
Aug 25th
Delivers High Scalability and Flexibility for Private Cloud Computing
Santa Barbara, Calif. (PRWEB) August 25, 2010
Eucalyptus Systems, Inc., creators of the leading open source private cloud platform, today announced a major update of the open source Eucalyptus software. Eucalyptus 2.0 features increased scalability to support massive private and hybrid clouds as well as enhanced performance tuning and 
flexibility in deploying Eucalyptus without modification on existing IT infrastructure. Eucalyptus 2.0 is available immediately under the open source GPL license and can be downloaded at http://open.eucalyptus.com.
“Eucalyptus software is evolving rapidly to support private and hybrid clouds in a range of sizes and configurations,” said Marten Mickos, Eucalyptus Systems CEO. “Along with many new usability enhancements, Eucalyptus 2.0 today meets the scaling requirements of enterprise data centers and cloud service providers. We continue to benefit from our early lead in the market as we work closely with the open source community, customers and partners in perfecting our offering.”
Eucalyptus is infrastructure software that enables organizations to deploy scalable private and hybrid cloud computing environments within a secure IT infrastructure. With Eucalyptus, customers can make more efficient use of their computing resources, increase productivity, and deploy new applications faster, while protecting sensitive data and reducing capital expenditures. Eucalyptus supports the same application programming interfaces (APIs) as public clouds, and today Eucalyptus is fully compatible with the Amazon Web Services (AWS) cloud infrastructure.
