Making The Cloud Transaction Psychologically Secure: Overcoming The Availability Heuristic A cognitive heuristic is a shortcut our brains employ when forming beliefs or making decisions (Reber and Reber, 2001). An availability heuristic is a type of shortcut designed to make decisions quickly based on information already existing within one’s mind and assumed to be accurate. This is great time saver with everyday events but results in a lot of failures when making decisions about something more hidden from our awareness. The choice involving cloud computing is an example of how a limited mindset can create bias and poor decision making.
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Presenting The Cloud A Subcategory To Connect With Clients Last week I heard a newscaster announce that the, “cloud” overhanging the economy revolves around what our legislators are going to do about the fiscal cliff. This terminology has nothing to do with the topic of cloud computing but everything to do with our audience’s mental reflexes when it comes to associating common, “cloud” usage classifications with cloud computing. Everyone understands that cloud computing is not the visible collection of water or ice particles in the air http://dictionary.reference.com/browse/cloud?s=t but when their cognitive processes engages the word cloud the associations made are much
Mental Simulations And Cloud Computing: Faulty Reasoning Meet The Coming Reality My journey to purchasing a MacBook Air and adopting the cloud for all my data storage needs was fraught with many naysayers. What amazed me most was the salesman who challenged my commitment. When faced with the idea of selling me something without a traditional hard drive no less than four salesmen attempted to talk me out of it. When pressed for reason all they could tell me was that the MacBook Pro was better because it contained a hard drive and a DVD slot for about the same
Reframing The Cloud Computing Argument: Managing Inaccurate Perceptions Human rationality is quickly becoming a castaway in the study of economics and psychology. That humans make decisions irrationally is an irrefutable precept as evidenced by empirical research. What these studies have uncovered is than when it comes to dealing with the emotions that naturally arise in the decision making process, avoiding risk trumps rational decision-making. The key issue is how the issue is framed to begin with. One of the problems with cloud computing is overcoming its name. For most people, “the cloud” does not relate to some diagraming by computer
