Social Cloud: Forrester Names Yammer As A Leader
Activities Streams Base An Integrated Social Layer
The enterprise social software market is exploding thanks to converging trends of consumerization, cloud, and mobile. In this must-read report, “The Forrester Wave: Activities Streams, Q2 2012“, Forrester Research Inc. evaluated five social software vendors with core strengths in the stream based on the overall strength of vendors’ current offerings, a clear product strategy, and vendor market presence. In a detailed look at the space, Forrester named Yammer as a leader.
Enterprise Social Is A Strategic Investment For Many
According to Forrester’s Forrsights Soft ware Survey, Q4 2011, 49% of organizations will have invested in enterprise social software by the end of 2012. The drivers include better access to information and expertise as well as a desire to drive collective action.
Enterprise Social Will Become Highly Integrated With Other Solutions
While firms often initially deploy enterprise social solutions as standalone systems, the vision for most includes enterprise social that is deeply integrated with adjacent collaboration, content, portal, and productivity applications. Increasingly, the strategy includes a social layer to “social-enable” enterprise business applications.
Activities Streams Represent Just One Approach
There are multiple approaches to including activities streams in an enterprise social strategy. One involves using an enterprise social platform that includes broader social capabilities like blogs and wikis in addition to activities streams. Dedicated activities streams represent an approach that is agnostic to the rest of the soft ware portfolio.
Yammer, Salesforce.com, And Tibco Lead With Socialcast And Neudesic Close Behind
Yammer and salesforce.com offer fast and easy onboarding of users and strong integration with other cloud-based off erings. Socialcast and Tibco shine on premises where they can fully exploit integration with existing line-of-business applications, while Neudesic leverages a professional services foundation and Microsoft know-how.
