I Like the Way You Move: A Boom in the Mobile Cloud
Surmounting the economic challenges of 2011, cloud computing emerged as a new technological force to be reckoned with. The New Year has already announced additional strength for the cloud, particularly in the mobile phone sector.
Several major tech junkets predicted cloud computing’s push into society’s cell phones and mobile devices — predictions that I did not wholeheartedly believe.
The cloud’s flagship asset of storing and updating important data in multiple locations simultaneously is simple enough to grasp. However, most major companies have failed to communicate just how simple and useful cloud computing can actually prove to be for consumers. The general public, at least from my perspective, regards the cloud with either confusion or security-concerned contempt.
And then Apple launched their ridiculously attractive commercial for the iCloud this January. The ad makes it very clear that what a user downloads with her laptop will instantly transfer in its entirety to her smartphone, and vice versa. Apple’s elegant handling of the cloud clarifies its assets for average folks without deigning to dumb down the content.
This intelligent move has cemented Apple and iCloud at the vanguard of the reach for consumers and mobile technology. It now behooves me to admit that cloud computing will slowly but surely saturate cell phone / smartphone use throughout the year. And some research indicates that Apple won’t be alone in navigating just exactly how, and how well, mobile phone users absorb the cloud.
T-Mobile, to be fair, actually frolicked in the cloud long before the technology became all the rage. The company’s mobile devices have long featured the MobileLife Album, which has granted users the freedom to back up their pics with separate yet space-free storage. T-Mobile interestingly did not label this technology as “the cloud” or any other close synonym. But if it walks like a duck, and talks like a duck…
Microsoft’s Skydrive and Dropbox, among the best known cloud applications around, are anticipated to expand their distribution into the mobile device realm as well this year. Cloud computing folk should also keep an eye out for the rise of MNOs, or “mobile network operators,” such as Verizon and AT&T, into the cloud application sector as well. Big honcho companies like these are realizing that the cloud is trending with mobile phone users who desire heightened ease of use and more malleable access to their data.
Clever admen as hired by Apple and T-Mobile are simply tapping into this already-existent embrace of cloud computing. Their brilliance manifests in how smoothly they sugarcoat cloud computing’s complexities as clear advantages for average people who want above-average phones.
By Jeff Norman