Cloud Computing Canada: HP ‘Master The Cloud’ Event (Toronto) – Part 3
The HP “Mastering The Cloud” Event drew to a close around 4:30, after one last blast of hot dogs, pretzels and other salty refreshments. As someone who has attended, bought space in , and spoken at trade shows, and as an independent blogger, I would rate this one to be quite successful in terms of affirming HP’s role as an authority and credible partner in cloud management and cloud security. A key ingredient in this assessment is what I call the 4:00 “bedraggle factor,” in which most people who have spent all day at a trade show emerge into the light looking bleary, dehydrated, over-informed and under-stimulated. I did not see this at this cloud computing event. Instead I saw people talking, networking and exploring, up until the last minute.
Host/emcee Adam Growe was charming in a completely Canadian-non-offensive way. His only sideswipe was his video depiction of Toronto as a city that calls in the army when the snow gets too deep, but, hey, the mayor of Toronto at the time was a businessman, and business people do what they have to do to get things done, and that’s what HP was promoting – getting things done in a free-market open environment, instead of stifling creativity with closed-door proprietary systems. Besides, Mr. Growe plays a cab driver on TV, and no one complains louder in this city when the streets get clogged than the cabbies. Maybe some method acting is in order. However, he was gracious enough to admit he really didn’t understand the technologies and terms he was incorporating into his act, and good for him – he represented every company owner in this country, who must face an onslaught of indecipherable terms, all aimed at delivering a case of the willies to the C-Suite about the safety and sanctity of their own data.
This is heavy stuff. It comes on the historical heels of mainframe/dumb terminal computing in the 1970’s and 80’s, networked computing in the 1990’s, and IP/Internet computing of the 2000’s, all claiming to be the salvation to a company’s woes. Now, once again there is a new solution, in which mashable apps and Hybrid clouds promise a future of secure data and cost savings.
In Canada, this might be a tough sell. Not that there’s anything wrong with it (cloud computing, that is,) but because Canadian business owners are cautious – they often ask “how much might we lose” rather than “how much can we make”? They want to see the proof. Our hosts from Onx.com with whom I and other journos met over sandwiches at lunch, said it best: “How do you convince Canadians? The market will convince them. “That’s fair, I guess, especially in a shaky economy.
HP did well to bring the POD onsite (as I mentioned in a previous blog).
They also did well to deploy a legion of enthusiastic techies, who were happy to explain the transformational process:
- 1. Build
- 2. Consume
- 3. Transform existing apps
- 4. Manage and Secure
They stressed the nature of feedback from customers throughout the process, maintaining a “federated automated and client aware” ecosystem.
In short HP did a great job in displaying themselves as a multidimensional solutions provider, not just providing the hardware, but the thinkware – the attitude and strategy – that must accompany it. HP has been doing this since the 1930’s and their alliances with other industry giants such as Microsoft point towards a particular degree of might and versatility.
The roadshow next veers west, to Calgary and Vancouver. Adam Growe is hoping to pass as a cowboy in his Tilley hat, which I know from bitter experience, won’t work. He would do best to find a bolo tie and fast. But HP will make a lot of new friends especially when they show off just what their hybrid cloud delivery systems and modular transportable PODs are doing for the mining and oil & gas industry.
By Steve Prentice
Post Sponsored by HP