Amazon Expands Cloud Footprint with Brazil Operations
BRIC – a grouping acronym coined by Goldman Sachs executive Jim O’Neill to refers to the countries of Brazil, Russia, India and China, which are all deemed to be at a similar stage of newly advanced economic development. It is estimated that BRIC economies will overtake G7 economies by 2027. G7, of course, refers to the existing group of powerhouse economies, consisting of France, Germany, Italy, Japan, United Kingdom, Canada and the United States.
With that informative prelude, I begin my article on Amazon’s move into the South American market through its new Brazilian data center in the city of Sao Paolo. This marks the launch of its new South America Region, the eighth geographic region worldwide in which the company has deployed its global cloud computing platform. Other than the obvious potential of South America in general and Brazil in particular, many companies in close proximity seem to be existing customers of Amazon Web Services (AWS), a fact that will allow AWS to hit the ground running in Brazil.
“Many South American customers have been using AWS in existing AWS Regions across the U.S., Europe, and Asia. With the launch of the new South America (Sao Paulo) Region, these customers can now run their applications in Brazil, which significantly reduces latency to end-users in South America and allows those needing their data to reside in South America to easily do so,” said Andy Jassy, Senior Vice President, Amazon Web Services.
Some of these existing customers voiced their support of the new center. One of them was financial institute Orama. “Today, Orama uses AWS for the majority of our customer relationship systems. In order to achieve our customer satisfaction goals, we need to react with agility, speed and reliability of service. The opening of the South America (Sao Paulo) Region will enable greater flexibility in developing new services as well as help us comply with the needs of the regulations of the financial markets,” said Guilnherme Horn, CEO of the company.
Gol Airlines, one of the largest airlines in Brazil and an AWS customer, also gave its vote of confidence. “Datacenters are not Gol Airlines core business, so by using AWS, we can focus on innovation, our customers and our business. AWS provides us with easy to use, low cost servers that are highly available, scalable and flexible to help us provide technology infrastructure that is still very new to the airline industry,” said Giselma Silva at Gol Airlines.
Amazon’s presence in Brazil can open up new possibilities for the entire region, encouraging other companies to come forth, especially with the country playing host to the 2014 Soccer World Cup and the 2016 Summer Olympics. “Local companies have not been the only ones to frequently ask us for a South American region, but also companies from outside South America who would like to start delivering their products and services to the South American market. Many of these firms have wanted to enter this market for years but had refrained due to the daunting task of acquiring local hosting or datacenter capacity,” Amazon CTO Werner Vogels wrote in his blog.
By Sourya Biswas