IBM Targets Big Businesses for Its Cloud Computing Offerings
IBM has made no secret about its ambitious plans in the cloud computing space (See: IBM Expects to generate $7 billion In Cloud Computing Revenues By 2015: CEO).
It has put its money where its mouth is, investing in building up cloud computing capacities across the world (See: IBM Invests $38 million In Singapore Data Center to Address Asia-Pacific Cloud Computing Needs).
Now, in a step in this direction, IBM announced the development of “SmartCloud”, a cloud-based solution aimed at big businesses. Unlike other large players like Google and Amazon who sell cloud services to independent software developers and larger companies on a subscription-based model, IBM wants to offer SmartCloud to manage key business areas with maximum customization in the areas of data security, regulatory compliance and backup features.
SmartCloud will be available in Enterprise and Enterprise+ versions, differentiated by the level of control a customer wants. While Amazon and Rackspace may not lose their smaller customers, enterprises may be more attracted to the IBM offering considering its stronger brand equity and century-old reputation.
“There are a lot of concerns and anxieties that larger businesses have that startups and three-man companies aren’t concerned about,” said Steve Mills, Senior Vice President and Group Executive, Software & Systems at IBM. “It’s not a one-size-fits-all world.” Explaining the approach, he added, “We’ve been primarily doing this work with developers. This is around not just building, but deploying.”
SmartCloud will support hardware and operating systems including Linux, Microsoft’s Windows, IBM’s AIX, and Oracle’s Solaris. Users will also be allowed to choose between databases like those from IBM, EMC and Oracle. IBM’s existing cloud computing clients like Lockheed Martin Corp., Macy’s Inc., ING Groep N.V. and Kaiser Permanente are expected to be potential customers for SmartCloud.
By Sourya Biswas