Cloudmore Implements Unique Cloud Services Marketing Model
Headed by Michael Wicander, who co-founded Cloudmore in 2004, the Swedish company managed to establish itself as one of the leading providers of cloud services in Europe in less than a decade. Headquartered in Stockholm, the company has particularly strong positions in the Nordic markets as well as in the United Kingdom and Ireland. It benefited from the booming Software as a Service (SaaS) market, starting its operations on time to be able to ride the first wave of cloud-based services in a relatively underdeveloped market niche (at that time). At present, it is among the fastest growing cloud service providers in Europe and we can expect overseas expansion soon as a natural move to set foot in new markets.
Cloudmore offers a white labeled service and boasts no minimum commitments or restrictive contracts. A major characteristic of its business model, however, is that the company’s services are available only through an extended network of resellers, which is constantly growing. At present, more than 700 resellers offer Cloudmore’s services while over 60,000 users worldwide are using their system.
The company provides various services including hosted dynamics CRM, Sharepoint services WSS, Virtual Private Cloud (VPC), F-Secure PSB, Connected PC backup, LiveVault server backup, MXSweep email security, hosted DNS services, hosted FTP site, Cryptzone and recently added Soonr Workplace.
Their Virtual Private Cloud Service (VPC Service) is designed to offer new scenarios to utilize virtual servers in a real production environment, the company explains, adding that the service is a significant advancement over standard virtual servers (VPS) accessed over the internet. Its VPC solution enables companies to connect locally installed and remote applications utilizing centralized management, reducing hardware and management costs.
On the security front, the company offers F-Secure Protection Service for Business aimed at small and medium-sized enterprises, which provides workstation and server security backed by F-Secure. E-mail and server security is also integrated in Cloudmore’s cloud-based solutions. The entire security solution is part of the company’s Cloud Services Subscription (CSUB) offerings – CSUB Personal and .CSUB Group.
Communication and collaboration solutions feature hosted exchange, hosted SharePoint, FTP file share as well security and backup functionality. Additional services include Iron Mountain digital server backup and Iron Mountain connected desktop backup complemented by F-Secure – server security and F-Secure desktop security. E-mail protection is secured by MX Sweep while Cryptzone provides email, USB and laptop protection.
Cloudmore’s application package comprises hosted CRM, Soonr backup and collaboration, IT service, virtual private cloud, virtual servers, hosted DNS Services and Cloud Services Subscription (CSUB).
Such a wide spectrum of cloud services boosted company’s growth during with Cloudmore reporting average service growth of 15 percent in the twelve months ending in April 2009. The company managed to build large reseller networks in Sweden, Norway, Finland, Denmark, Ireland and Great Britain.
In January 2011, the company announced partnership with U.S.-based Soonr to offer its Soonr Workplace solution, providing team collaboration and sharing capabilities in the cloud through its data centers within the EU.
Cloudmore’s solution is not unique in the SaaS market, really, but entrepreneurs can learn from Michael Wicander’s business and marketing model that relies on an extended network of resellers. The company did not reach its full potential in the field of cloud services but can be a leading market player despite the fierce competition from peers in Europe and the United States.
By Kiril Kirilov