Cloud Computing, Google vs Microsoft-A Battle for the Clouds and Enterprise 2.0
About this Event
Agenda
8:00 – 8:30
Registration and Breakfast
8:30 – 8:45
Welcome
8:45 – 9:45
Cloud Computing will reshape the vendor landscape
David Mitchell SmithCloud computing is impacting not only enterprises but also is poised to reshape the vendor landscape. The competition is heating up between early cloud leaders as established enterprise players enter the market. A disruptive force of gigantic proportion, cloud computing stands to change the balance of vendor power in many ways. Key Issues: What are the effects of cloud computing on the vendor landscape? What are the strategies of the major cloud computing vendors? How can organizations best leverage evolving offerings from vendors in the cloud computing space?
David Mitchell SmithCloud computing is impacting not only enterprises but also is poised to reshape the vendor landscape. The competition is heating up between early cloud leaders as established enterprise players enter the market. A disruptive force of gigantic proportion, cloud computing stands to change the balance of vendor power in many ways. Key Issues: What are the effects of cloud computing on the vendor landscape? What are the strategies of the major cloud computing vendors? How can organizations best leverage evolving offerings from vendors in the cloud computing space?
9:45 – 10:00
Break
10:00 – 10:30
Google vs. Microsoft: A Battle for the Clouds
Tom AustinGoogle and Microsoft are investing billions of dollars every year, building out data centers to support their cloud offerings, and hoping to be No. 1 in a world where the cloud is central to computing. We’ll focus on the differences between their strategies, and who is likely to succeed most at what.
Tom AustinGoogle and Microsoft are investing billions of dollars every year, building out data centers to support their cloud offerings, and hoping to be No. 1 in a world where the cloud is central to computing. We’ll focus on the differences between their strategies, and who is likely to succeed most at what.
10:30 – 11:30
Enterprise 2.0 Got It Backwards
Tom AustinInstead of bringing Web 2.0 into the enterprise, enterprises need to embed themselves in the web, focus on becoming one with the market and the market influencers, exploiting “external social media” and communities, as well as crowd-sourcing innovation, market strategy and product definitions. Predictive markets are another part of the mix that we refer to as “the collective.” This is a major advance in our advice in terms of where enterprises should focus (i.e., beyond procedural automation and augmenting non-routine activities).What Marketing practices help a provider succeed? What forces and trends are giving power to or threatening “the collective”? What is the business impact of the collective? What business and technology imperatives are mandated by the collective? Where and how should enterprises move forward on the collective?
Tom AustinInstead of bringing Web 2.0 into the enterprise, enterprises need to embed themselves in the web, focus on becoming one with the market and the market influencers, exploiting “external social media” and communities, as well as crowd-sourcing innovation, market strategy and product definitions. Predictive markets are another part of the mix that we refer to as “the collective.” This is a major advance in our advice in terms of where enterprises should focus (i.e., beyond procedural automation and augmenting non-routine activities).What Marketing practices help a provider succeed? What forces and trends are giving power to or threatening “the collective”? What is the business impact of the collective? What business and technology imperatives are mandated by the collective? Where and how should enterprises move forward on the collective?
about 5 months ago
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