Quick ramp-up makes outsourced infrastructure more attractive.

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Rodolfo Garcia

In North America cloud computing is viewed as a way of cleaning up the data center, cutting costs and adding flexibility. South of the border in Latin America it’s a whole different story.

Rather than streamlining IT operations and rationalizing costs, many smaller companies see it as a way of instantly ramping up to an even playing field with some of their larger competitors. Forbes caught up with Rodolfo Garcia, president of Terremark Worldwide‘s ( TMRK – news – people ) Latin American business unit, to talk about what’s changing. Terremark Worldwide provides IT infrastructure services.

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Forbes: What’s different in Latin America than North America?

Garcia: Usually technology [in North America] is introduced three years ahead of Latin America. But because of the ability of cloud computing to enable companies to be more competitive and get economies of scale, it is happening much faster than what was expected.

Is the cloud computing market taking off there?

In Latin America everyone is talking about cloud computing, but so far very few companies have implemented it. There is a lot of activity around virtualization by large banks in the region, but most service providers are in the very initial phase.\

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